The Magical Three Philosophy

I always dreamt of being an inventor. At 9 I started my first clay-car design company, at 13 I created my first attempt at a commercial product. By the year of 2000 the dream became reality and Drosselmeyer was born.

Over time I have developed an ingenious design process based on the assumption that a simple solution, requiring the least amount of parts, is always the best. This led to the Magical Three Philosophy. A solution is attempted using only one part, then another and finally a third is added. At three parts the magic happens with an exponential rise in simple complexity! If an energetic spring action can be included, the deal is done.

Making things by hand and exploring the relationship between body and tool is essential to my design process. This is an intricate and painstaking process but it creates unique products with extra-ordinary functionality vastly different from others on the market. My design process allows me to stay true to my belief that if i can’t make it better I won’t make it at all.

— Erik von Shoultz, Founder and Head of Design.


Engineered for Generations

Drosselmeyer is a Swedish design and innovation company that was founded in 2000. All products are invented and designed by the Founder, Innovator and Head of Design – Erik von Schoultz. At Drosselmeyer we know that quality and functionality is as important as style. It’s part of our design DNA to create technically superior and durable products.

The first Drosselmeyer, the nutcracker, was an immediate success, winning international design and best-in-test awards and is proudly displayed in the Swedish National Museums permanent design exhibition. Most of our ideas never come to market, but the ones that do have all been through our rigorous design and testing procedures. This in order to ensure that they will last for generations.