About Drosselmeyer Design Group AB
About Erik von Shoultz
Erik, the head designer and founder of Drosselmeyer Design Group, was born in Karlstad in 1970 and grew up in Stockholm. He has always been interested in problem solving and after completing a bachelor’s degree at Boulder University in Colorado he put aside his education and got himself a set of machinery. A self-taught innovator, Erik believes in solving problems by presenting best-in-class solutions. One of mankind’s first challenges was nut cracking, so Erik decided to start there. In due course he invented a nutcracker with a double lever that makes it easy to swiftly crush even the hardest nutshells without requiring herculean effort. Erik’s nutcracker has won Smartson’s “best in test” award three years in a row and is sold in 19 countries.
The common denominator behind all of Erik’s patented solutions is that they should have a minimum of moving parts. As a designer his idiom is Scandinavian, unadorned and clean. Erik has his own philosophy of innovative design and always begins by asking himself: Is this the best way to solve this particular problem? His goal is that his products will be better than others available on the market, because Erik wants his innovations to change the way you do things and think about products.
Erik’s design process is organic and he prefers to start with pen and paper. By also producing his prototypes by hand Erik sees how his ideas interact with reality. Mistakes are a natural part of the design process and often lead to unexpected discoveries and opportunities.
This approach is time-consuming and arduous, but to Erik there is no better way.