OUR STORY – Erik von Schoultz, engineer and head-designer
Erik always dreamt of being an inventor. At 9 he started his first clay-car design company, at 13 he created his first attempt at a commercial product. By the year 2000 the dream became reality. Over time Erik developed an ingenious design process based on the assumption that a simple solution, requiring the least amount of parts, is always the best. This led to the Magical Three Philosophy. A solution is attempted using only one part, then another and finally a third is added. At three parts the magic happens with an exponential rise in simple complexity! If an energetic spring action can be included, the deal is done.
Making things by hand and exploring the relationship between body and tool is essential to Erik’s design process. This is an intricate and painstaking process but it creates unique products with extra-ordinary functionality vastly different from others on the market.
Erik’s design process allows him to stay true to his belief that if he can’t make it better he won’t make it at all.